Remember the book and the saying, “Don’t sweat the small stuff?” If you are in the event business, you absolutely must sweat the small stuff. From your donors to your sponsors and everyone in between, a simple mishandling of a situation can tank your event for that individual in a matter of seconds. If that person is a major sponsor, it could ruin future sponsorships for additional events. Yup, the details matter and here’s why…
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