Monthly Archives: March 2020

The Event Technique/Send Me Something



Three of the worst words to hear from a potential sponsor are, “send me something.” At that moment, many event coordinators are paralyzed. They have nothing prepared, no real plan and subsequently agree to send over packages that they know are incomplete. Happens more than most will admit…


The Event Technique/The Big 3



We are living in interesting times, to say the least. As people make the transition from a “work” environment to the “home” environment for work, there are a number of important things to remember. Let’s call them “The Big Three.” Relaxing any one of these can derail the best and most crafted image.