Category Archives: Media

The Event Technique/A Chat with Crowned Free founder Heidi VanderWal



When you think about fashion, one of your first thoughts is not about human trafficking. Heidi VanderWal, founder of Crowned Free, saw fashion as a way to bring awareness to an epidemic issue that no one wants to talk about. With the help of Pittsburgher Andrea Krueger, they have set out to create a marvelous clothing line with portions of the proceeds going to fund organizations that fight human and sexual trafficking. Listen in as we discuss this enormous issue and some beautiful, fun clothes!


The Event Technique/A Chat with Ashley Moss-Kurkiewicz



Ashley Moss-Kurkiewicz, owner of Hello Productions, LLC,  works in multiple cities across the United States, while calling Raleigh, North Carolina home. Like many event people, she works across a wide variety of organizations and events. While Nonprofits are her favorites, weddings and corporate events are close to her heart. We felt lucky to catch up with this busy mom as she is non stop motion and an absolutely delightful person.


The Event Technique/A Chat with Ginny Fujino



Ginny Fujino, Owner of Blacktie-SouthFlorida, is one of the most dynamic people we have ever spoken to. Her background of planning top notch events for the NFL (National Football League), the USTA (United States Tennis Association) in particular the Lipton Open in South Florida, make her someone to know. Event planning led her to create Blacktie-SouthFlorida, a comprehensive event management system geared towards Nonprofit organizations. Listen along as we explore some of the many creative events she has participated in.


The Event Technique/A Chat with Paulette Zanotti



Paulette Zanotti shares her experiences in both the For Profit event planning business and the Non profit event business. Although somewhat different, each entity requires a certain set of skills that are called into use at the drop of a hat. We chat about larger events, 2000+ people, smaller, more intimate events and even weddings! Talk about a wide variety of stresses. Please join us as we welcome this most talented of Event Planners.


The Event Technique/A Chat with Tonya Edinger



Tonya Edinger’s foray into the event planning business is interesting, to say the least. She could easily be called “The Reluctant Event Planner.” Fast forward 20 years and that woman who was sure she would be eating cat food has advanced to become one of the premier event planners in Western Pennsylvania. Hear her remarkable story, her wildest events and so much more in this very special interview.


The Event Technique/Ah…the Media



“Somebody always knows somebody in the media.” Not the best strategy to get coverage for your events, right? Yet so many organizations handle their event promotions in that fashion. Seems crazy. Here are some great tips to get your media program under control.