The Event Technique/Yup, Cracker Jack is Old School



You bet ‘cha. Cracker Jack is old school and it’s awesome. It is enjoying a massive resurgence as younger folks discover that it’s retro, very cool, tastes great and has a prize! It goes to show that something considered “old school,” can come roaring back. In relation to event promotion, old school like billboards, newspapers, terrestrial radio and so on are remarkably effect in reaching your audience. Listen in and find out why…


The Event Technique/We Need Ticket Sales!



“All we need to do is sell more tickets.” Every event manager/Coordinator has echoed this at least once. As with everything else in the event planning business, a plan to sell tickets is exceedingly helpful. It’s one thing to list your ticket sales on social media yet if there is no strategy to promote them, the results are rarely going to be what you are hoping for. Tune in for some quick, easy suggestions to crank up your sales…


The Event Technique/Our Board Is A Mess!



Boards are one of those areas that there’s always somewhat of a sticky wicket. You have a high end donor and you feel like you’re obligated to reward them in some way for donating to your organization, so you’re going to make them a board member. Yea, not so yea. Listen to find out ways to handle this and similar board situations.


The Event Technique/Everybody knows somebody that “takes pictures.”



Who doesn’t know someone who “takes pictures?” They’re everywhere, right? The selfie nation, smart phone carrying “photographer.” Nothing wrong with that except now they are volunteering to photograph your event. In that sense, free photographers are not always such a good thing. Listen in and find out why…


The Event Technique on Your Success Radio!



Listen in on this awesome interview with the amazing Denise Griffitts on Your Success Radio. Topics included Do’s and Do Not’s for Event Success, improving your event manager skills and so much more. Entertaining and often humorous, this special podcast was a delight to be on. Enjoy and learn! http://tobtr.com/11502457

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The Event Technique/Absolutely, Sweat The Small Stuff…



Remember the book and the saying, “Don’t sweat the small stuff?” If you are in the event business, you absolutely must sweat the small stuff. From your donors to your sponsors and everyone in between, a simple mishandling of a situation can tank your event for that individual in a matter of seconds. If that person is a major sponsor, it could ruin future sponsorships for additional events. Yup, the details matter and here’s why…


The Event Technique/We need a plan. NOW.



There’s a hurricane off the coast of Florida. Having spent a fair number of days planning for its’ arrival, got me to thinking about the potential event planning. How do you prevent a potential storm from swirling around you, your team and your event. There is a method, a plan, a strategy that will ensure success IF you follow it.


The Event Technique/Yikes! I have a toxic client…



It is ridiculously frustrating when you are being paid as an event professional to do your job and manage the “noise” that is swirling around you. Difficult and sometimes toxic personalities can take a fabulous event and reduce it to rubble. The ripple effects from this sort of situation can be devastating, for you as the event planner and for the organization.  The monetary losses can quickly add up and will create major issues down the road. What to do in this situation? Sounds like an obvious decision but it is not easy…


The Event Technique/Accountability-Do you have it?



Let’s talk about accountability. Accountability to your board, to your donors, to your staff, to your volunteers. It is crucial. All of those things add up to create a really great event. What accountability really means is that you as the event planner or event coordinator or development director, are keeping everybody in the loop. You’re letting everyone know whether it’s monthly board meetings, weekly staff meetings, organizational software like Slack, Trello, Smartsheet, exactly where the event is in the progress.