Category Archives: Event Strategies

The Event Technique/Send Me Something



Three of the worst words to hear from a potential sponsor are, “send me something.” At that moment, many event coordinators are paralyzed. They have nothing prepared, no real plan and subsequently agree to send over packages that they know are incomplete. Happens more than most will admit…


The Event Technique/The Big 3



We are living in interesting times, to say the least. As people make the transition from a “work” environment to the “home” environment for work, there are a number of important things to remember. Let’s call them “The Big Three.” Relaxing any one of these can derail the best and most crafted image.


The Event Technique/Should we add a Jr. Board?



To have a Junior Board. To not have a Junior Board. So many questions that come up regarding Junior Boards and their operations. Many organizations overlook this most important addition to their structures cited that they need to be managed, how do we handle them and so on. Here’s a few reasons why the addition of a Jr. Board to your structure is awesome!


The Event Technique/1,2,3,4…We’re looking for sponsors to come through the door!



Sponsors are vital to a non profit organization. We all know that. The quest to find the right fit between sponsor and cause is on going. Here are some great tips to improve your reach when searching for that perfect match. It can be done…


The Event Technique/New Year’s Resolution: Organize Yourself Before Your Organization



You know the feeling when you have everything firing on all cylinders and your events are cruising along. It’s awesome. I am also sure that you have experienced days where absolutely nothing goes right and your event is headed for a disaster. The former is obviously the desired outcome. Here’s some easy ways to ensure that you have your act together… You will feel so much better!


The Event Technique/Thanking ALL Your Guests



It is so important to thank all of your guests. Who doesn’t know that? Yet when it really gets down to it, by the end of an event, no one really wants to do that. They know they should but they’re tired. Here’s some great ideas to further your event for the next time. Lay the ground work to bigger and better future events!


The Event Technique/Yup, Cracker Jack is Old School



You bet ‘cha. Cracker Jack is old school and it’s awesome. It is enjoying a massive resurgence as younger folks discover that it’s retro, very cool, tastes great and has a prize! It goes to show that something considered “old school,” can come roaring back. In relation to event promotion, old school like billboards, newspapers, terrestrial radio and so on are remarkably effect in reaching your audience. Listen in and find out why…


The Event Technique/We Need Ticket Sales!



“All we need to do is sell more tickets.” Every event manager/Coordinator has echoed this at least once. As with everything else in the event planning business, a plan to sell tickets is exceedingly helpful. It’s one thing to list your ticket sales on social media yet if there is no strategy to promote them, the results are rarely going to be what you are hoping for. Tune in for some quick, easy suggestions to crank up your sales…


The Event Technique/Our Board Is A Mess!



Boards are one of those areas that there’s always somewhat of a sticky wicket. You have a high end donor and you feel like you’re obligated to reward them in some way for donating to your organization, so you’re going to make them a board member. Yea, not so yea. Listen to find out ways to handle this and similar board situations.