“Somebody always knows somebody in the media.” Not the best strategy to get coverage for your events, right? Yet so many organizations handle their event promotions in that fashion. Seems crazy. Here are some great tips to get your media program under control.
Do you walk your event before it takes place? I mean, really walk through your event? Or do you sit at your desk and go through the event in your head. We’ll go through a number of different techniques to ensure that nothing falls through the cracks.