Remember the book and the saying, “Don’t sweat the small stuff?” If you are in the event business, you absolutely must sweat the small stuff. From your donors to your sponsors and everyone in between, a simple mishandling of a situation can tank your event for that individual in a matter of seconds. If that person is a major sponsor, it could ruin future sponsorships for additional events. Yup, the details matter and here’s why…

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There’s a hurricane off the coast of Florida. Having spent a fair number of days planning for its’ arrival, got me to thinking about the potential event planning. How do you prevent a potential storm from swirling around you, your team and your event. There is a method, a plan, a strategy that will ensure success IF you follow it.

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It is ridiculously frustrating when you are being paid as an event professional to do your job and manage the “noise” that is swirling around you. Difficult and sometimes toxic personalities can take a fabulous event and reduce it to rubble. The ripple effects from this sort of situation can be devastating, for you as the event planner and for the organization.  The monetary losses can quickly add up and will create major issues down the road. What to do in this situation? Sounds like an obvious decision but it is not easy…

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